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Demand Generation Manager, Law Firms
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Full-time
- The Demand Generation Manager, Law Firms is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel.
- The Demand Generation Manager reports directly to the Vice President, Marketing.
- Build lead generation programs by using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation aligned with business goals
- Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing
- Work closely with the SDR team to ensure quality lead delivery, proper follow-up, and incorporate feedback into marketing programs
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