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Demand Generation Manager
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- This position is responsible for a variety of tasks focused on lead generation, content development, and social posts to drive new business with prospects seeking multi-cloud infrastructure, business resiliency and technology intelligence and insight solutions.
- Develop, execute and manage all demand and lead generating campaign strategies that leverage the full scope of marketing programs, including online, webinar, content syndication, trade show and events, email nurturing programs, advertising, in conjunction with cross-functional teams.
- Manage lead flow from capture through to closed/won, using HubSpot and Salesforce.com as the current tech stack.
- This includes landing page strategy, qualification, nurture, scoring, and handoff to the sales team.
- Experience and highly knowledgeable with marketing automation tools and CRM systems (Salesforce, SalesLoft, HubSpot etc.)
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