Haleon

Support the acquisition, retention and engagement of consumer base (1P) through optimizing our consumer experience via owned channels/tactics aligned to overall brand strategy. Support cross channel content and engagement activation, including activating and scaling CRM at portfolio level. Lead the creation, execution and tracking/reporting of CRM campaigns to drive lifetime value and loyalty, including content briefing, creative development, and activations in partnership with agency and cross functional teams. Prior experience in CPG, CRM and digital marketing. Salesforce, customer data platforms (CDP), Power BI, Google Analytics, Martech, and Agile

associate manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, TUMS, Theraflu, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. As CRM Associate Manager, your responsibilities will range from planning, implementing, analyzing and optimizing our direct, ongoing engagement of consumers. You will support driving and enabling optimal consumer experiences through owned channels (such as web, email) and omnichannel integration that delivers value to consumers and drive greater share of wallet across our Haleon portfolio, including Sensodyne, Advil, TUMS, Centrum and more. You will collaborate with cross-functional teams, external partners, and stakeholders to identify opportunities and activate on them. Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: <ul><li>Support the acquisition, retention and engagement of consumer base (1P) through optimizing our consumer experience via owned channels/tactics aligned to overall brand strategy</li><li>Support cross channel content and engagement activation, including activating and scaling CRM at portfolio level</li><li>Lead the creation, execution and tracking/reporting of CRM campaigns to drive lifetime value and loyalty, including content briefing, creative development, and activations in partnership with agency and cross functional teams</li><li>Support data, segmentation and personalization initiatives to deliver relevant, agile consumer engagement touchpoints along the path to purchase</li><li>Deliver end to end performance reporting and analytics with insights on optimization opportunities</li><li>Support continuous improvement of marketing campaigns by leveraging strategy, data analysis, learnings for optimizations and AB testing</li><li>Partner with Martech partners to deliver value-add experiences</li><li>Analyzes, documents, and shares best practices and learnings across key stakeholders</li><li>This position is a hybrid role located in Warren, NJ, with the expectation of being present in the office 2-3 days per week. </li></ul>Why you? Basic Qualifications We are looking for professionals with these required skills to achieve our goals: <ul><li>Bachelor’s degree in Marketing, Technology, Analytics or related field</li><li>3+ years’ experience with CRM, marketing and/or IT</li><li>Strong interpersonal and communication skills, high attention to detail</li><li>Strong analytical skills with the ability to interpret data, draw actionable insights and make data-driven decisions</li><li>Prior experience in CPG, CRM and digital marketing </li></ul>Preferred Qualifications If you have the following characteristics, it would be a plus: <ul><li>Salesforce, customer data platforms (CDP), Power BI, Google Analytics, Martech, and Agile</li><li>Ability to operate effectively in ambiguous environments</li><li>Proven track record of segmenting and personalizing consumer communications</li><li>Ability to multi-task with excellent project management skills</li><li>Agile, comfort with the unknown, track record of problem solving and willingness to test and learn </li></ul>Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. The salary range for this role is $ 101,938 – 135,164 USD + bonus Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/ At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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