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CPG Brand Manager
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Full-time
- CPG Brand Manager
- Collaborating with cross-functional team members in Operations, Consumer Insights, R&D, Supply Chain, Marketing, and Advertising to enhance brand performance, optimize SKUs, and identify innovative marketing opportunities.
- Responsibilities include assisting with annual brand planning and execution, brand strategy, new product development, packaging and P&L and budget management.
- Works with manager to establish business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales, operating profit margin, and brand marketing targets.
- Works with agency partners to create creative executions, media, promotion and public relations plans.
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