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CORPORATE DIRECTOR of ECOMMERCE - DIMENSION HOSPITALITY
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$150
- SVP Sales & Marketing
- Create, aggregate and analyze monthly reports on brand.com contribution, OTA contribution and room night distribution, paid search performance reports, and available brand.com website analytical reports.
- Distribute and share report findings through weekly property calls, month end reporting, and e-commerce property review slides to include analysis of SEO, brand.com, OTA's and Review Site activities.
- Direct, educate and assist direct reports and property teams in e-commerce and online marketing best practices, including but not limited to search engine marketing, online demand generation channels, social media, online reputation management and overall online representation.
- Conduct targeted weekly/monthly property calls to review website performance, SEO and PPC results and to discuss any other relevant e-commerce and online marketing issues at the property level.
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