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Content Marketing Sales Director
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- SoCal News Group is looking for a proven Content Marketing Sales Director to lead Skyline, the content marketing division of Southern California News GroupThe Content Marketing Sales Director will have experience leading advertising sales with an emphasis on all aspects of content marketing solutions including branded content, custom content, influencer marketing, social media marketing, and experiential marketing.
- Not only will you be responsible for advertising sales efforts aligned around content marketing campaigns, you will also drive revenue strategies, product roadmap, and operational efficiencies for the content marketing division.
- Lead strategic revenue planning of all branded content, custom content, creative solutions, influencer and experiential product strategies in collaboration with our SVP of Advertising in an effort to meet revenue, profitability and other performance metrics
- Own the planning and identity of the branded content channels across our sites and social pages; defining voices, personas, vibes, audience targets, etc.
- 7+ years of experience in digital media or advertising sales and 2+ years of experience in a strategic role focused on Content Marketing, Branded Content, and Custom Content
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