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Content Marketing Coordinator
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Full-time
- Job Summary : The Content Marketing Coordinator is responsible for content marketing strategy, development, and execution as well as marketing activities that support lead generation and conversion goals through campaign creation, generating content such as blogs, white papers, video & social media, email marketing.
- Create, edit, and distribute compelling and engaging, SEO-optimized content for social media, email campaigns, white papers, e-books, blog articles, landing pages, videos, project profiles, case studies, continuing education programs and other forms of content for lead generation and conversion
- Create, edit, and distribute communications, press releases, media pitches, event media kits and other PR materials to build brand awareness for company news, involvement in community events, and more
- Create, edit, and distribute internal communications and advertising for company information/news (corporate newsletter, SMS, etc.)
- Oversee the Inpro University CEU program, which involves maintaining existing CEU presentations, developing new ones as necessary, handling accreditation submissions, crafting sales team resources, and executing marketing initiatives to boost CEU program visibility and drive lead generation.
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