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Chief Marketing Officer (CMO)
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Full-time
- Visa Sponsorship Available: Yes
- The Chief Marketing Officer (CMO) will be responsible for the development and execution of Black & Veatch's global marketing strategy and initiatives.
- The CMO, reporting to the Chief Client Officer (CCO) will lead a team of marketing professionals across omnichannel marketing, events, PR & media, solution marketing and other creative assets and campaigns, brand management and social media.
- Build, validate and routinely sustain a comprehensive client decision journey mapping process that captures the specific personas and their buying behaviors and needs across the entire client lifecycle journey combined with the BV seller’s experience; develop aligned messaging, campaigns and leading metrics of engagement.
- Lead the development of digital marketing strategies, including SEO, SEM, email marketing, and social media, to increase brand awareness, generate leads, and drive customer engagement; engage deeply with the CIO team and external partners to ensure the sustained maintenance of best practices across our digital marketing technology stack.
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