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Channel Marketing Manager - Retail (Remote)
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- Channel Marketing Manager - Retail (Remote)
- Collaborate with sales channel leads to implement robust omni 360 marketing plans for each retailer to successfully reach key business objectives and KPIs.
- Develop and track promotional plans and retailer/channel-specific offerings to fuel sell-through while maintaining gross margin
- Work in close partnership with the creative and sales teams, to lead visual merchandising expression including: planogram & shopability, SKU rationalization, manage update calendar, secondary exposures, and development of channel specific marketing collateral.
- Work in close partnership with brand marketing to refine the digital customer experience specific to each retailer.
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