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Center of the Plate Specialist
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Full-time
- Responsible for driving penetration and growth of assigned categories through consultative sales activities with targeted customers both independently and with Territory Managers.
- Provide product expertise and sales support for all aspects of the category including promotional opportunities, product information, suggested pricing, competitive information, and menu ideas prioritized for top penetration opportunities to achieve Division case growth objectives for category, as well as, realize Exclusive Brand (EB) conversion opportunities.
- Drive KPIs across category (including sales case growth, category penetration, EB penetration, and TM feedback) and competitive market pricing; work with TMs to refine product offering, order guides and potential pricing for new accounts.
- Train TMs, focusing on top penetration priorities and utilizing hands-on product and printed materials during monthly sales meetings and one-on-one opportunities in the field; coach TMs during work withs.
- Assist in category growth by acquiring and providing marketing intelligence and customer feedback on product offerings, pricing, trends and innovations in the market; provide input into marketing / selling materials and events at the Market and assist Category Management with sourcing and inventory requirements.
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