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Brand Marketing Manager
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- The Brand Manager contributes to new product launches and integrated brand activation plans including online and offline elements to maximize conversion and sell-through, with the assistance of direct reports and cross-functional teams.
- Partner with the VP of Marketing to develop a regional brand activation strategy, including customer programs, product communication at shelf & strategies designed to covert the shopper.
- Create/produce content and relevant assets to feed social media, DTC & all required channels to accelerate conversion & elevate brand awareness.
- Insights: market analysis/consumer research to support product programs.
- Work closely with the VP of Marketing, E-Comm Director & Consumer Marketing Managers to develop a full year promotional calendar to meet brand/portfolio priorities.
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