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Brand Manager (New Products & Acquisitions) REMOTE
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- We are currently seeking a Brand Manager to join the BlueTriton Brands Marketing organization based in Stamford, CT. This position will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and contributing to the shaping of long-term portfolio positioning and strategy.
- Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, renovation plan and launch, pricing, promotion, market research, advertising and media.
- Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information.
- Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders.
- This includes identifying key root causes, trend analysis and developing actionable recommendations.
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