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Brand Manager
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Full-time
- Summary The Brand Manager, The Laughing Cow, is a key role in driving sustainable growth for one of Bel’s core brands.
- Working closely with the Brand Director, this person will help define core strategies and rally the organization to achieve them, working in a fast-paced, cross-functional environment, leading to accelerated share and profit growth through holistic marketing plans.
- This person is responsible for enrolling and aligning leaders at all levels in the plans and is expected to work closely with Strategic Insights, RID, Finance, Sales, Global Marketing team, Industrial and Agency partners.
- Description Essential Duties and Responsibilities: Brand Strategy Leadership: develops local Brand Strategy as part global Brand Strategy, inclusive of overall growth plan, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
- Communications Leadership: leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations, including annual integrated marketing planning.
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