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Brand Manager, Beboe (Activations)
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Full-time
- Develop and execute brand partnerships strategy in partnership with Senior Brand Lead + other members of the marketing org.
- Develop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb’s long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.
- Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brands forward.
- Develop brand activation strategy and be able to travel and execute activations in key markets.
- Coach, develop, and manage a team of Assistant Brand Manager(s) and/or Marketing Coordinator(s), pending team structure.
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