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Brand Innovation Manager - Aveeno Baby
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- Brand Innovation Manager, Aveeno Baby
- We are looking for a talent to join the EH Growth Team based in Summit, NJ - USA, as Brand Manager for Aveeno Baby. The Brand Manager will leverage knowledge of their Region to deliver toolkits and guidance based on the global strategy for Johnson's Baby. The Senior Marketing Manager will coordinate with other Regions and BMCs to deliver the 3YOP Innovation Pipeline to realize the extraordinary power of everyday care through the Johnson's Baby global brand tables with strong outside in focus.
- Delivers global brand toolkits that meet and advance the category prototype for their priority Region/BMC and are ready for rapid deployment globally, with limited shaping and transcreation.
- Develops and ensure the implementation of, consistent and aligned comms, content, playbooks (Influencer/HCP/Shopper) consistent with SOBG principles.
- Works closely with the Regional and local BMCs markets' teams to understand consumer insights and challenges, the go to market and the trends to deliver the best long-term plans for the brand.
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