Danone

We conduct consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation.. /MBA (preferred) in Marketing, Business or related fieldRequired: Be the voice of consumer/shopper generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product and packaging, in market execution and assessment Hands on experience with a variety of Qualitative and quantitative research methodologiesQuant sources might include: Nielsen/ Circana.. Understand how to partner with vendors that deliver a variety of quantitative research – including segmentation and marketing mix Experience working with brand health tracking.. Innovation experience –experience working with innovation providers (like BASES or Ipsos.. Qualitative research –Experience working with partners to set up, design and manage focus groups is also valuable.

associate manager

Short Intro and About the Job The Analytics & Insights organization is transforming itself to support the overall transformation of Danone North America into a consumer and customer-backed organization. We partner across the enterprise to drive clarity in the strategic direction and precision in the cross-functional efforts of our category, brand, commercial, RGM, Category Management and sales teams to capture value opportunities. This means fueling the End-to-End Danone operating model with our obsession with facts, insights and analytical diagnosis. We drive rigor and understanding of our consumers, shoppers, categories, customers, products, and cultural trends into Danone DNA.What do we do? This multifaceted discipline can put themselves in the shoes of our marketing, sales, leadership teams and other functions to supply the right insight at the right moment to deliver better value propositions to Danone’s consumers, shoppers and customers. The Associate Manager will play a proactive, collaborative leadership role across Strategy Development, Action Planning, Execution, and Review.STRATEGY –The Analytics & Insights team partners with category teams and across the business to deliver category, portfolio, and brand strategies to identify future category landscape and quantified future sources of growth rooted in consumer and customer insight. This means understanding current trends, looking around the corner to predict future trends, to identify the right participation strategy with the Danone portfolio (including identifying white spaces!). We also input to the commercial teams on channel strategy, identifying where in the trade landscape to best capture value. We conduct consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation. We build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category. We support answering a simple question: “where should we prioritize and hunt for future value?”PLAN –Analytics & Insights proactively supports and builds cohesion across Action Planning in Marketing and Commercial functions. We support answering the simple questions of “Why are we doing this? What do we hope it delivers? How will we know if we are successful?”DO -Analytics & Insights proactively help “sell” by supporting category teams, RGM, commercial, and category managers to construct category growth driver stories and activation platforms out of our category, portfolio, and trade strategies. We are answering the simple questions “How are we delivering on the needs of a consumer, customer or shopper?”REVIEWContribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision. As a function we are embedded into these performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction. Answering the simple questions: “Did we do what we said we would do? Did we execute as expected? Did it deliver as expected? Where were we wrong? What do we need to do differently?” About You Who are we looking for?We are looking for future business leaders with a passion and track record for leveraging insights, data and analytics to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to design problem solving structures to uncover new innovative opportunities. Someone with a belief in full potential thinking, who wants to turn complicated data and insights into inspiring stories. Someone with a passion for learning. The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker who is driven for results.Key Experience:2+ years of experience in consumer insights, analytics, category management, RGM or related fields. Consumer packaged goods experience preferred../. (required) Marketing, Business or related field./MBA (preferred) in Marketing, Business or related fieldRequired: Be the voice of consumer/shopper generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product and packaging, in market execution and assessment Hands on experience with a variety of Qualitative and quantitative research methodologiesQuant sources might include: Nielsen/ Circana. Understand how to use shopper data. Any background with EPOS/ retail data sources like Luminate/ 8451.Panel data – experience working with Circana or Kantar/ GFK to understand consumer trends – along with pros/ cons of this type of research. Broader Macro level trend research – inform broader trend work on your category leveraging sources such as Mintel and Euromonitor.Understand how to partner with vendors that deliver a variety of quantitative research – including segmentation and marketing mix Experience working with brand health tracking.Innovation experience –experience working with innovation providers (like BASES or Ipsos.Qualitative research –Experience working with partners to set up, design and manage focus groups is also valuable.Develop and execute research plans with some autonomy grounded in understanding of the business challenges and opportunitiesInfluence brand teams and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tacticsIntegrate and triangulate data and insight from multiple sources (primary, secondary and syndicated) to drive holistic business recommendations and strategy developmentActively participate and provide thought leadership not just research and related issuesCollaborate with other functional leads to ensure consumer understanding and insight is integrated with the needs of all constituencies (. R&D, Creative, Sales, Promotions, Legal, Advertising and Media Agencies, The base compensation range for this position is $100,000-$115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired. About Us, We offer and What's next At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family. You’ll be part of one of the largest Certified B Corps in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the . and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU. Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect. #LI-NORAM#LI-HYBRID

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