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Associate / Director of Annual Giving Marketing
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- TheAssociate/Director of Annual Giving Marketingis responsible for direct marketing efforts for Medical Philanthropy and Alumni Relations (MPAR) at Virginia Commonwealth University, serving VCU Massey Comprehensive Cancer Center, School of Medicine and VCU Health.
- The role oversees solicitation strategy for direct mail, email, crowdfunding, social media and other channels, executing and evaluation solicitation programs for Massey Comprehensive Cancer Center, Pauley Heart Center, VCU School of Medicine alumni and other clinical areas.
- This role ensures that all direct-response messaging is integrated within the larger goals and strategies of VCU Development and Alumni Relations, MPAR Strategic Engagement and the goals of each MPAR fundraising unit.
- As part of the MPAR Annual Giving team, the Associate/Director of Annual Giving Marketing will collaborate closely with partners on the Strategic Marketing and Engagement (SME) team, with the Director of Donor Relations and the Donor Engagement Officer, Team Lead, to ensure a holistic and seamless approach to soliciting, stewarding and 1:1 donor cultivation.
- Work in collaboration with the Senior Director of Annual Giving, MPAR Strategic Engagement staff, MPAR’s frontline fundraising pods, Strategic Marketing and Engagement partners and the affiliated university foundations to meet or exceed fundraising goals.
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