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Associate Media Director, Planning
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Full-time
- The Associate Media Director, Planning is responsible for the vision and strategic direction for the assigned True Media client teams as measured by the performance of the client profitability, retention and client feedback.
- Vertical Teams are defined by clients who share similar business lines or models (e.g. healthcare, agriculture/rural markets, finance, agency-based partnerships) and can include Client Strategist, Associate, Client Strategy Supervisors and others.
- Research - Lead proper research and audience analysis for vertical and guarantee delivery to both the Client and Activation Strategy.
- Responsible for key checkpoints in all clients reporting into them: Media Brief, Research/Audience Analysis; Measurement Strategy and Channel Strategy and supporting in the communication with tactical plan transition with Activation team.
- Present agency media planning capabilities and processes to prospective clients.
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