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Associate Director, Marketing, HCP Promotions - PBC
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$191,335 - $247,610
Full-time
- Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
- Develops and executes HCP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing and optimizes execution and success of the brand.
- Assist in development of Unbranded Campaign and Educational Content for US HCPs including but not limited to Imagery, Messaging/Content Development, Materials, Tactics, and Channel Mix
- Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.
- Partner with Gilead Digital Strategy Operations (DSO) and Media and Creative Agency Partners to operationalize Quarterly Business Reviews (QBRs) to become more insightful and actionable.
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