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Associate Director, Marketing Analytics
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- You will drive initiatives that provide insights used for programmatic bid optimization and full-funnel optimization of media campaigns, but also to train advanced internal media measurement solutions, like media mix models (MMM) and LTV models.
- You will drive strategic cross-channel testing that answers critical questions about our investment strategy and our conversion funnel, ultimately fueling our growth.
- Partner with marketing and business leaders to optimize the conversion funnel, with targeted media recommendations, insights that lead to testing hypotheses, and test design that will produce scalable learnings across the portfolio of channels influencing site and app traffic.
- Help develop incrementality testing methodology to prove out impact on our goals with and without last touch attribution fidelity.
- Develop and evaluate digital marketing forecasts and produce regular reporting views to track performance cross-channel, monitor pace of overall marketing budget, and help marketers understand and control the inputs driving the outputs of their Produce written insights that will help us demonstrate to the business how we will optimize our strategy over time.
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