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Associate Director for Enrollment Marketing
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- Reporting to the Vice President for Enrollment Management, the Associate Director of Enrollment Marketing oversees the planning and execution of the digital, print, and social communications related to undergraduate, graduate, and international enrollment.
- The Associate Director works closely with the Vice President, Assistant Vice President/Director of Undergraduate Admissions, Executive Director of Graduate Admissions & Recruitment, Director of Global Learning, and other campus partners to plan and strategize traditional and digital marketing efforts designed to support our recruitment priorities and events/programming.
- Leads the creation, copywriting, evaluation, and deployment of email campaigns for graduate, undergraduate, and influencer audiences through the Slate CRM.
- Working with the Office of Communications and Marketing and external vendors, serves as the enrollment management liaison and project manager for all print marketing projects.
- Serves as an administrator for all web pages and accounts associated with the digital marketing and communications efforts of the offices within the enrollment management division.
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