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Associate Director, Data Solutions & Insights
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- Director, Data Solutions and Insights, is responsible for leveraging both primary and secondary resources to dive deeper into the hearts and minds of consumers to uncover actionable human understanding to drive innovative and breakthrough thinking in our approach to communications and media planning.
- Using data in a cohesive and holistic way, the Associate Director Data Solutions and Insights should be experienced and comfortable using a range of different behavioral, syndicated, and spending datasets (including MRI, YouGov, TransUnion, ShareThis, Mastercard, Ibotta and Inscape) to gain understanding and inform thinking.
- Proactively mine all available resources for any information that can lead to a better understanding of the people, brands, and engagement opportunities and drive closer connections between audience, brand, and communication strategies.
- Use a range of research techniques and data approaches to develop deep dive discoveries into the needs of audiences and understand the attitudinal, behavioral, and experiential aspects of the people's relationship with brands and the potential engagement channelsWork with the BST to develop marketing strategies that align with business objectivesData experience will involve using different data sources, data dictionaries and drive how data is used to uncover insights on client businesses
- Initiate and lead in the development of the DS&I group and consumer insights offering (e.g. tool and resource development) (10%)
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