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Associate Director, Data Analytics & Business Intelligence New York, New York
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- As an Associate Director you will partner closely with our Media Planning and Digital Investment teams to develop cross-media measurement, learning, and forecasting strategies.
- In this role, you will use your knowledge of Media Analytics, Data Visualization, and Relationship Management to develop recommendations and present actionable insights to our client.
- Partners with Media Planning and Digital Investment teams to evaluate vendors, technologies and new advertising opportunities; analyzes the measurement capabilities within each.
- Mastery of syndicated research tools and systems (e.g. Nielsen, Comscore, MRI, Simmons, EZtab, etc
- Familiarity with Marketing Mix Modeling (MMM).
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