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Associate Director, CRM Operations
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Full-time
- Job Description The Associate Director, HCP CRM Operations & Strategy is part of the Digital Lab and will be responsible for playing an integral part of the HCP Channel CRM team leading Enterprise Operations – leading and evolving the enterprise platforms used by the HCP marketing teams.
- e.g. Adobe, Digital Asset Management, Data, Reporting, Marketo, Veeva, etc.)
- e.g. CRM, email marketing best practices, marketing cloud technology Acumen for how digital agencies operate: scope of work process/mgmt., timelines Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Qualifications Bachelor’s degree in Business or Marketing with seven to ten (7-10) years of CRM/Digital experience, including Operations and process development.
- Expert in using descriptive and predictive analytics for personalized 1:1 marketing optimization across the customer lifecycle Extensive project management skills and strong follow-through demonstrated across the project lifecycle.
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