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Associate Director, Analytics
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$106,500 - $140,000 a year
Full-time
- Role Objectives: Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients’ marketing to real-world business goals.
- This role reports directly into the Director, Analytics.
- Understanding of a broad range of online and offline media channels such as TV, OTT, Social, Direct, and Programmatic Digital, as well as subject matter expertise in at least one of these areas.
- Google Analytics & Adobe Site Catalyst), Ad verification partners (ex.
- Nielsen & iSpot) Familiarity with at least one of the following 3rd Party Media Measurement Solutions: MMM, Multi-touch Attribution, Brand/Sales Lift, Brand Health Tracking Working knowledge of any BI Visualization Tool (ex.
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