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Assistant Vice President, Marketing, YSL
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- Job Title: AVP, Marketing - YSLDivision: LuxeLocation: Hudson Yards, New York, NYReports To: SVP, MarketingWho We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.
- Our portfolio is composed of brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
- What You Will Do:The AVP of brand marketing will be responsible for managing and growing projects and people in their respective category.
- Category ManagementOversee development of all product concepts, product names and package co, including set development where applicable – in collaboration with International Marketing/ Retail marketingWork with CMI team and COE teams to establish appropriate test plans for new products (when applicable)Analyze all new product launch results and business impactEnsure all launch timetables are met.
- Market Intelligence and Analytics Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insightsDeeply researches customers’ brands to bring recommendations to the salesComplete knowledge of unit/dollar volume for each product within brand responsibility - both retail and netFocus on new launch and pillar tracking + understanding of what drove volume.
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