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Assistant Marketing Manager - in Office
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Full-time
- The Assistant Manager of Brand Marketing will work with Brand Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drives the overall strategic success of Lowe's.
- The position will report to the Manager or Sr Manager of Brand Marketing and will serve as a subject matter expert of an assigned merchandise division and the "point of contact" to the merchandise vice president.
- Largely, the assistant marketing manager has to know how to best represent the work of the team with key stakeholders especially the merchandise vice president (amongst others across ops, credit and promo teams) as well as lead execution of the calendar within small agile brand marketing pods within an assigned strategic brand pillar.
- Partners with the brand marketing managers within a small “pod in an “agile type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
- Partners with the brand marketing manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
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