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Assistant Director, Marketing, USGA Brands
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Part-time
- The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability, accessibility and inclusion.
- Reporting to the Head of Brand & Marketing, the Assistant Director, Marketing, USGA Brands will act as the Marketing account lead for our internal business units including Handicapping, GHIN, Green Section and Rules.
- Serve as the main point of contact / Account Director for programs and initiatives under the USGA pillars of Unify, Govern and Advance, including but not limited to Handicapping, GHIN, Rules, and Green Section, including day-to-day project management of both internal constituents and agency partners to garner approvals and meet key milestones, and to produce and promote the brands' platforms.
- Drive business under the USGA pillars of Unify, Govern and Advance through a concerted brand process and subsequent integrated brand campaigns to deliver on organizational revenue goals and awareness aspirations.
- Bring to market the subsequent campaigns with an integrated marketing strategy and goal of garnering positive sentiment amongst golfers and golf businesses, and assisting each USGA business in meeting yearly revenue goals.
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