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Strategic Planning Director
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Full-time
- Brado’s Strategic Planning Director translates audience insight into highly targeted, personalized digital experiences.
- They also execute research and develop and polish project deliverables with oversight from a more senior Strategic Planner.
- Shape and participate in primary research, developing a point-of-view on the audience through a variety of data sources – qual and quant, behavioral data, and secondary research.
- Work with more senior Strategic Planner to develop strategic foundation assets, including brand positioning and communication architecture, to guide broader teams to develop creative, content, and media strategy.
- Write succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.
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