Pfizer

The MRI Primary Care Business Unit & Pfizer Brand Lead will partner with the U.S. Primary Care Business Unit President, Global Primary Care Business Unit lead and the Chief Marketing Officer and their senior leadership teams to shape strategy and power a world-class commercial engine, and to ensure the best HCP, patient, and customer experiences.. The MRI Primary Care & Pfizer Brand lead heads an organization that drives strategy for the ~19 Global and US priority brands and assets in the Primary Care Business Unit, advances insights-based organizational decision-making, and drives strategy for the Pfizer Brand and CMO priority initiatives.. Manage and prioritize OpEx and market research budgets, timelines, and resources, including identifying innovative solutions to champion cost savings without compromising research quality.. Shape US and Global market research strategy aligned with Pfizer Brand and CMO Priority Initiatives in service of achieving the Blueprint Goals and making Pfizer the Most Trusted Healthcare Brand.. Be accountable for designing and managing performance measurement and delivery of regular assessments of Pfizer Brand consumer and HCP outreach efforts' performance to Chief Marketing Officer and CMO senior leadership.

director market research

At Pfizer, we put the patient and customer at the center of our business decisions, and our Market Research Insights team within Commercial Analytics & AI (CAAI) is dedicated to just that. We are strategic thought partners who represent the "voice of the customer," driving concrete insight-based strategic recommendations and enhancing Commercial decision-making.Pfizer is seeking a Senior Leader to lead its Market Research Insights organization for US & Global Primary Care Business Unit, and to have ownership and accountability for the insights strategy for the Pfizer Brand and all Chief Marketing Office Priority Initiatives, in service of achieving the Corporate Blueprint Goal of making Pfizer the most trusted health brand. The MRI Primary Care Business Unit & Pfizer Brand Lead will partner with the U.S. Primary Care Business Unit President, Global Primary Care Business Unit lead and the Chief Marketing Officer and their senior leadership teams to shape strategy and power a world-class commercial engine, and to ensure the best HCP, patient, and customer experiences.The MRI Primary Care & Pfizer Brand lead heads an organization that drives strategy for the ~19 Global and US priority brands and assets in the Primary Care Business Unit, advances insights-based organizational decision-making, and drives strategy for the Pfizer Brand and CMO priority initiatives. This leader will have accountability across the Primary Care Business Unit (US & Global), the Pfizer Brand, and CMO priority Initiatives, with accountability for ~40-60M in market research budget and oversight of an organization of 20-24 colleagues.The successful candidate will partner with US & Global Primary Care Business Unit and CMO leadership to identify strategic needs, develop research plans, manage the portfolio of research initiatives, and deliver clear and actionable recommendations to commercial leadership. They will have exceptional consultative skills and will be able to influence at all levels, from reports to peers to executive level, with a proven ability to align cross-functional stakeholders. This person is a strong collaborator, an expert in market research, accomplished in cultivating and developing talent, and an inspiring change and people leader. The successful candidate is a champion of innovation who is energized by a fast-paced environment, confident taking appropriate risks to drive change and take on complex challenges, and comfortable with a high degree of ownership as we expand and transform our capabilities.ROLE RESPONSIBILITIESLeadership and Transformation:* Lead and motivate an organization of high-performing cross-category market research leaders and thought partners embedded within US and Global brand product teams to achieve business objectives in alignment with brand and CMO goals.* Cultivate a strong talent base and identify longer-term development needs for Market Research Insights.* Partner with MRI leadership to elevate and expand our capabilities and offerings and build a best-in-class function.* Champion the vision of the Market Research Insights team and promote knowledge sharing across business units and US/Global.* Leverage industry knowledge to anticipate business needs and advance market research capabilities to maximize impact on the organization.* Manage and prioritize OpEx and market research budgets, timelines, and resources, including identifying innovative solutions to champion cost savings without compromising research quality.* Develop and maintain relationships with external research partners and vendors.Strategic and Business Impact:* Lead an organization that shapes US and Global market research strategy aligned with Primary Care Business Unit brands' business priorities.* Partner with US & Global Primary Care Business Unit and CMO senior leaders to establish priorities, influence business plans, and drive insight-based decision making for the ~19 Primary Care brands and assets at the Business Unit level.* Drive US and Global business impact by delivering insight-based recommendations to Primary Care Business Unit and CMO Senior Leadership (VP and Executive Level) and the Primary Care business.* Engage with US & Global Primary Care Business Unit Commercial leadership on portfolio strategy, above-brand initiatives, and CMO priority Primary Care initiatives.* Share best practices with business units within MRI and across CAAI.* Shape US and Global market research strategy aligned with Pfizer Brand and CMO Priority Initiatives in service of achieving the Blueprint Goals and making Pfizer the Most Trusted Healthcare Brand.* Partner with Pfizer Brand and CMO senior leaders to establish Pfizer Brand priorities, influence business plans, and driveinsight-based decision making to support the CMO/ELT vision of moving to a "branded house" business model from a "house of brands" business model.* Drive US and Global business impact by designing and leading analytic plans and delivering insight-based recommendations to senior leadership (VP and executive level) on Pfizer Brand, CMO, and cross-functional teams around Pfizer Brand and CMO Priority Initiatives.* Be accountable for designing and managing performance measurement and delivery of regular assessments of Pfizer Brand consumer and HCP outreach efforts' performance to Chief Marketing Officer and CMO senior leadership.Professional Characteristics:* Inspiring change and people leader: Extensive experience managing and developing people and teams, including managing through significant organizational change, to help develop self and others and live into the vision of MRI. Leader who shares responsibility and credit and cultivates an environment of trust and respect. Strong leadership and change management skills, ability to inspire team members and drive transformation.* Strong strategic thought partner: Ability to work collaboratively across teams, build productive relationships, and partner with senior leadership stakeholders (VP and executive level, US and Global). Highly effective collaborator, relationship manager, and influencer with exceptional interpersonal skills.* Exceptional consultative skills: Ability to diagnose business questions and anticipate business challenges and develop solutions to drive informed decision-making at all levels and geographies influence at all levels, from reports to peers to executive level, with a proven ability to align cross-functional stakeholders.* Champion of innovation: Thrives in a fast-paced environment, is confident taking appropriate risks to drive change, and skilled at taking on complex challenges. Adapt or create approaches, innovate to meet changing business needs.* Resourceful: Proactive, problem-solver, able to multitask and deliver multiple simultaneous projects on time with high quality, comfortable with a high degree of ownership.* Expert: An expert in market research with a proven ability to drive concrete strategic recommendations and enhance commercial decision-making.* Communicator: Exceptional written and oral communication skills at an executive level. Ability to synthesize information into the critical points and focused recommendations needed to drive decisions, and to communicate complex information in a straightforward manner, including ability to adapt style to various audiences.Qualifications* At least 15 years of experience as an insights professional, with progressive levels of responsibility leading teams.* Bachelor's degree required, Master's degree preferred (in marketing, market research or related field preferred but not required).* Extensive experience managing and developing people and teams, including managing through change. Experience in leading or supporting transformation initiatives is an advantage.* Leadership ability to drive collaboration across many cross-functional and expert teams.* Experience leading and achieving results through matrixed organizations; ability to maintain strong cross-functional and cross-team ties to influence colleagues outside direct reporting structure.* Exceptional consultative skills and extensive senior stakeholder management experience required.* Experience working in a dynamic, results-driven environment.* Exemplary leadership, oral and written communication skills, and organizational skills.* The ability to filter and distill relevant information for the right audience.* Ability to inspire change through positive influence of co-workers, leaders, and business partners.* Experience and passion for leading a culture-based team* Ability to network with individuals at all levels and develop close partnerships through strong interpersonal skills* Ability to manage conflicting project ideas, to ensure all voices are heard, and to commit to the difficult decisions* Ability to work outside own area of expertise, perform business discovery, simplify and define problems, extract key information, and propose innovative solutions* Ability to grasp the details of complex business issues, and provide in-depth evaluations of underlying causes and potential solutions* Inquisitiveness and a desire for continued self-improvement and development of new skills* Deep expertise in market research and familiarity with modern market research strategies and practices* Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Other Job Details:* Eligible for employee referral bonus* Work location: On Premise* Last Day to Apply: April 8, 2024#LI-PFEThe annual base salary for this position ranges from $226,200.00 to $377,000.00.* In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.* The annual base salary for this position in Tampa, FL ranges from $203,600.00 to $339,300.00.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Marketing and Market Research#LI-PFE

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