Lack+ Daily Marketing Recruiting Experts

The Director, Social Media & Influencer Marketing will spearhead all social media and influencer marketing initiatives to create and implement a comprehensive social media strategy across all social channels across the company portfolio.. Spearhead all social media and influencer marketing initiatives to create and implement a comprehensive social media strategy across all social channels across the company portfolio. Lead social community of practice across brands to increase brand engagement through storytelling with compelling digital content and foster positive sentiment via appropriately intersecting organic social conversations. Collaborate with eCommerce and DTC teams in terms of social commerce related launches, activation, and measurement both on retail platforms like Amazon, Walmart.com, Target.. Com, DTC channels, and on core social platforms like TikTok, Meta, Instagram and emerging channels

social media director

Our client, one of the fastest growing personal care and household product CPG companies in the US, has outpaced S&P index growth by more than three times over the last ten years. The Director, Social Media & Influencer Marketing will spearhead all social media and influencer marketing initiatives to create and implement a comprehensive social media strategy across all social channels across the company portfolio. This marketer will own the entirety of social media strategy, including driving best-in-class content, community management, social listening, organic and paid social media. Tenure in CPG digital marketing, including social media & influencer, is REQUIRED; prior P&L and people management a must! **LOCAL ONLY** Job Responsibilities:<ul><li>Spearhead all social media and influencer marketing initiatives to create and implement a comprehensive social media strategy across all social channels across the company portfolio</li><li>Own entirety of company social media strategy, including driving best-in class content, community management, social listening, organic and paid social media</li><li>Implement activities and initiatives to enable delivery of highly personalized digital content at scale to increase conversion throughout the marketing funnel</li><li>Lead social community of practice across brands to increase brand engagement through storytelling with compelling digital content and foster positive sentiment via appropriately intersecting organic social conversations</li><li>Collaborate with eCommerce and DTC teams in terms of social commerce related launches, activation, and measurement both on retail platforms like Amazon, Walmart.com, Target.Com, DTC channels, and on core social platforms like TikTok, Meta, Instagram and emerging channels</li><li>Work closely with media & measurement team on overall investment in social areas and continually optimize towards most relevant key performance indicators</li></ul>

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