Learn to Win

Hundreds of customers have used Learn to Win to accelerate their training: Air Force pilots drilling on emergency procedures, fast-food chains up-leveling workers on drive-thru management, NFL teams training on playbooks and scouting reports, tech companies onboarding new engineers, and pharmaceutical companies readying sales reps for new product releases.. As Learn to Win’s first Senior Product Marketing Manager, you will be the technical subject-matter expert within marketing.. The typical day will include building out campaign assets (contributing to everything from website landing pages to email campaigns), creating captivating product demos, and developing technical sales enablement materials to nurture prospects at every stage of our sales funnel.. Identify new ICP’s from scratch through market research, competitive analysis, and existing customer insights.. Proven success in identifying new ICP’s through market research, competitive analysis, and existing customer insights.

senior product marketing manager

About Learn to WinLearn to Win’s mission is to ignite the potential in all learners by transforming how organizations teach.We are a rapidly growing Series A company that is dedicated to helping teams learn faster and more effectively. Businesses are constantly launching new products, adapting to competitor moves, and adjusting their operations. Their training needs to keep up.Our software platform removes the training bottlenecks in organizations. It’s simple for anyone to build a quick lesson - you don’t have to be a tech wiz or a trained instructional designer. Our technology makes it easy for learners to master new concepts in bite-sized chunks, in the flow of work, and on any device.Hundreds of customers have used Learn to Win to accelerate their training: Air Force pilots drilling on emergency procedures, fast-food chains up-leveling workers on drive-thru management, NFL teams training on playbooks and scouting reports, tech companies onboarding new engineers, and pharmaceutical companies readying sales reps for new product releases.About the roleAs Learn to Win’s first Senior Product Marketing Manager, you will be the technical subject-matter expert within marketing. You’ll contribute to GTM strategy, and be responsible for helping tailor our ICP across several different customer segments & industries.You’ll own our product positioning and tailor our messaging to different stages of the customer journey, from attracting new prospects to retaining current customers. The typical day will include building out campaign assets (contributing to everything from website landing pages to email campaigns), creating captivating product demos, and developing technical sales enablement materials to nurture prospects at every stage of our sales funnel.Working closely with our sales, product, and customer success teams, you'll establish technical alignment, documentation, and knowledge sharing while staying updated with the latest product features and releases to incorporate into our GTM motion. Additionally, you'll craft the positioning for demo scripts, and create custom demo environments for new product releases, events, conferences, and webinars.Your day-to-dayIdentify new ICP’s from scratch through market research, competitive analysis, and existing customer insights. Develop GTM campaigns by defining target audiences and building out the right marketing content – blogs, webinars, events, email campaigns, website landing pages, and other enablement collateral to support the GTM team. Create compelling, in-depth product demo videos to support prospects throughout the sales process. Work closely with our product, sales, and customer success teams to drive revenue, product growth & customer retention. Empower our sales team to solution sell by crafting comprehensive sales scripts & custom demo environments tailored to different customer segments, needs, and industries.What we’re looking for7+ years of marketing experience (3+ years in a B2B product marketing role). Demonstrated proficiency with our marketing & sales tech stack: HubSpot, Webflow, Google Analytics, Salesforce, ZoomInfo, Outreach, and Canva. Proven success in identifying new ICP’s through market research, competitive analysis, and existing customer insights. Experience creating marketing campaigns, technical white papers, landing pages, and sales enablement materials from scratch. Data-driven mindset for informing product and marketing decisions with insights into customer and competitor behaviors. Ability to build exceptional cross-functional relationships with collaborators from marketing, product, sales, and customer success. Experience marketing into the Department of Defense/Federal Government is a huge plus, but not required.CompensationSalary Range: $150-190K DOEAs a startup, Learn to Win seeks to compensate employees competitively while providing significant upside with equity. Benefits include subsidized health insurance (One Medical + Vision + Dental included), 401k, life insurance, and cell phone stipend.A note on what we’re looking forDon’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Learn to Win, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

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