The Cast

CAST AI is the leading Kubernetes cost optimization platform for AWS, GCP, and Azure customers.. To date, the company has raised $73M from investors including Cota Capital, Creandum, Uncorrelated Ventures, and Vintage Investment Partners.. The Senior Content Marketing Manager, Lifecycle Marketing will report to the Director of Demand Generation.. Collaborate across Marketing, Sales, and Customer Success to develop personalized and compelling customer journeys aligned to personas, account segmentation, and verticals.. Knowledge and proficiency in advanced B2B marketing tech stack platforms (Salesforce and HubSpot) as well as outbound email marketing tools (Outreach, Salesloft, Instantly).

senior email marketing manager

Why CAST AI? CAST AI is the leading Kubernetes cost optimization platform for AWS, GCP, and Azure customers. Our mission is to simplify and automate Kubernetes for our customers, allowing them to focus on higher-order value creation and business goals. Whats unique about CAST AI is that its platform goes beyond monitoring clusters and making recommendations; it utilizes advanced machine learning algorithms to analyze and automatically optimize clusters, saving customers 50% or more on their cloud spend, improving performance and reliability, and boosting DevOps and engineering productivity.To date, the company has raised $73M from investors including Cota Capital, Creandum, Uncorrelated Ventures, and Vintage Investment Partners. CAST AI has more than 120 employees globally and is headquartered in Miami, Florida. Core values that hold us all together: Develop the best Be curious and improve continuously to foster personal development and professional growth.Lead Take ownership, never kick the can, and drive things forward in a full-power mode. The company is in your hands.Be open-minded Constantly welcome new ideas and opinions. Share insights responsibly with unwavering openness, honesty, and respect.Customer obsession The customer always, always, always comes first. Solve the customers problem, be open to feedback, act on it, and the rest will follow.Role overview The Senior Content Marketing Manager, Lifecycle Marketing will report to the Director of Demand Generation. In this role, you will own the way we connect with our prospects and customers to drive engagement through both inbound and outbound communication, mostly via email.Youll be focused on informing and implementing a tactical roadmap to drive engagement across different phases of the user journey: prospecting, nurturing, onboarding, engagement, re-engagement, retention, and expansion.You will collaborate closely across Marketing, Sales, and Customer Success to develop campaigns and experiments aimed at boosting engagement and conversion rates across the user journey. As the owner of lifecycle marketing, you will be responsible for monitoring performance and reporting on the results.Youre a great fit for this role if you have strong interpersonal skills and constantly ensure your work is aligned with marketing, sales, and company objectives. You thrive in a fast-paced, goal-oriented environment, and enjoy working across international markets. You think strategically across the entire customer lifecycle journey, proactively map your quarterly goals, enjoy the constantly evolving nature of startups, and adapt accordingly. Responsibilities Own the strategy of email marketing: identifying, sizing, and prioritizing the opportunities that will result in higher pipeline generation or business expansion. Develop and execute email campaigns, including both inbound and outbound, across the customer lifecycle journey. Collaborate across Marketing, Sales, and Customer Success to develop personalized and compelling customer journeys aligned to personas, account segmentation, and verticals. Generate data-driven hypotheses and execute A/B tests to improve conversion rates across customer journeys. Monitor and analyze email marketing metrics to measure outcomes and make data-driven recommendations for improvement. Stay up to date with the latest trends and best practices in email marketing to optimize campaigns. Requirements 5+ years of experience in email marketing. Strong communicator in written and verbal form. English level as anative speaker. Strategic planning and project management skills, with experience in achieving quantifiable results. Knowledge and proficiency in advanced B2B marketing tech stack platforms (Salesforce and HubSpot) as well as outbound email marketing tools (Outreach, Salesloft, Instantly). Knowledge of HTML and CSS. Ability to work in fast-paced environments and adapt to shift projects as business needs change. Ability to work closely with a distributed team and collaborate closely across a geographically dispersed team. Experience in a high-growth B2B Enterprise IT segment is a plus. What is it for you? Team of highly skilled professionals to work with and learn from,Impact and visibility. Our organization is flat, getting in touch with CEO or CTO is a common practice here,Monthly salary depending on the level of experience.Short feedback loop. We have an obsession with customer satisfaction. The ship features fast and gets instant feedback. Feature projects tend to be completed in 1 to 4 weeks, depending on the scope,Flexible working hours. We deliver instead of sitting in the office 8 to 5.Skin in the game. Every employee gets a share of the company.Time to focus on work with a minimum overhead of meetings, bureaucracy, etc.10% time to focus on self-improvement or personal projects. #J-18808-Ljbffr

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