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Channel Marketing Manager
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- The Channel Marketing Manager for Home Access and Mobility Equipment is responsible for formulating and executing integrated, strategically-focused marketing plans to drive lead generation and market segment penetration goals, across prospective and current clients, in alignment with the corporate brand strategy.
- Develop and implement a channel-specific marketing strategy that aligns with our corporate brand strategy utilizing the best media platforms for the channel to increase lead generation and market share.
- Platforms include: digital, social media and direct advertising, influencer and customer communications through content marketing; product launch materials; marketing collateral; white papers and trade show/event support if applicable
- Initiates/manages lead nurturing programs to accelerate prospects, analyzes project performance and company impact to drive insights, and tracks/reports on campaign costs, performance, and ROI to understand channel and offer performance.
- Build and Maintain Channel Marketing Calendar for Home Access and Mobility Equipment
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