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Associate Director, Marketing Science And Analytics
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$75,000 - $130,000 a year
Full-time
- Job Description OverviewThe CompanyHearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
- Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
- Associate Director, Marketing ScienceAs an Associate Director on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor to tactical and strategic efforts.
- Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.
- Behavioral data sources and identity resolution (Acxiom, Experian, Clickstream, Location, Liveramp)Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)Experience setting up experiments and lift studies (conversion lift, brand lift, etc.)
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