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The ideal candidate will possess a deep understanding of global brand management, integrated marketing communications, and digital marketing strategies. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe.
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5-7+ years general marketing experience (B2B experience preferred) with 4+ years in Campaigns, Demand Generation, or Integrated Marketing. In this role, you will be responsible for designing and executing fully-integrated campaigns to drive marketing-generated revenue for our mobile device management solution, Miradore.
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8+ years of experience running integrated marketing and demand generation programs. Integrated Marketing Manager. We're looking for a demand generation expert to build and implement demand marketing campaigns to generate pipeline for Zoom's Customer Experience portfolio.
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Provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization and tactic development to drive brand performance.
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Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement. Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders.
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Collaborate with multiple teams (Marketing, Patient Services, Alternate Site Team, Integrated Health Systems, Market Access, and National Accounts) to ensure high levels of customer satisfaction and pull through of opportunities within each geography.
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Influence the content strategy to ensure comprehensive and updated marketing assets and support integrated marketing campaigns. In this role, you will work closely with the Original Equipment Manufacturing (OEM), Business Development (BD), and partner marketing teams to create strategic joint messaging and assets that communicate the unique value of Confluent and our strategic ISV partners (MongoDB, Snowflake, SAP, etc.
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Participate innewservice offeringlaunches by collaborating withprofessional services leadershipand organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensure launches are integrated with demand generation campaigns.
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Minimum 10+ years' experience in marketing, advertising, loyalty, ecommerce, or related field, focused on driving the development, execution, and analysis of omni-channel marketing. Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time.
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Ensures close cross-functional collaboration with Case Managers, Marketing, Medical, Sales and Market Access as appropriate to ensure consistent integrated implementation of strategies and tactics.
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Assist in the development of an integrated global marketing strategy, campaigns and marketing ROI. Build relationships with peers at SMG and in relevant BU category teams to drive more integrated strategic thinking across marketing and messaging.
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At least 5 years' experience managing integrated marketing projects, with solid knowledge of a range of project management tools and methodologies. Lead integrated campaign and project management for Go To Market Execution and Marketing Technology initiatives.
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