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Accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include "Product" (quality, innovation, packaging), "Place" (channel strategies and distribution), "Price" (pricing strategy and implementation), and "Promotion" (advertising, consumer promotion, media strategy and implementation planning, PR.
$59,500 - $88,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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To develop and implement marketing and innovation plans. MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred. Works closely with Insight, Category Management, Sales, Business Management, Operations, Legal, and external partners (advertising agencies, etc.
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Company IntroductionAt Taco Bell, we've had innovation on our mind since Glen Bell started serving tacos at the first location in 1962 in Downey, California. Not only do we provide breakthrough value, we offer quality ingredients and are the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items.
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Innovation ManagementLeads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea. This position will lead overall brand strategy, brand planning, creative development, brand programming, and media strategy while working with internal departments and external creative and media agencies.
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As the Director of Product Innovation at Smithfield Foods you will play a pivotal role in shaping the future of our product offerings across our branded and private label portfolio. Drive innovation initiatives that differentiate Smithfield Foods in the marketplace.
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