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Position SummaryReporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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Reporting to the Senior Manager, Demand Marketing, the Senior Marketing Campaign Manager, Digital Marketing is primarily responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels (social media, email, SEO, SEM, PPC) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
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Email marketing experience leveraging tools such as Hubspot, Salesforce Pardot or Marketing Cloud, Constant Contact, Mailchimp, etc. Designing the elements for successful client engagement (digital, print, interactive, video, etc.
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Maintains the health of email lists by ensuring strong engagement with existing subscribers and a list growth plan. Working closely with external companies and agencies, the director implements various digital acquisition marketing tactics to attract new AARP memberships, including Affiliate Marketing, Lead Generation, Email Marketing, and other non-traditional digital channels.
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Keywords: Washington DC Jobs, Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud, Data Extensions, Data Management Principles, Omnichannel Marketing Concepts, HTML, CSS, Email Specialist, Journey Builder Specialist, A/B Testing, Einstein, Washington DC Recruiters, Information Technology Jobs, IT Jobs, Washington DC RecruitingLooking to hire for similar positions in Washington DC or in other cities.
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Qualifications· High School Diploma· Experience as a direct support professional is a plus, but not required· Commitment to Jubilee’s core values of respect and human dignity, self-determination, community, justice, ethical practices, and spiritual care· Computer skills for using email and online data systems· Current U.S. driver’s licenseAll employees must be fully vaccinated against Covid-19 before starting work.
$19 an hourFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Develop and execute sponsorship marketing plans to enhance sponsor visibility and engagement. Experience with SalesForce Marketing Cloud, Constant Contact, or another similar email platform preferred.
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From an Advertising perspective, Identity graph will be used to identify (and map all the identities) and activate marketing activities on different platforms (display, social, email, platforms, etc), reporting and take attribution across website engagement (Websights) activities, to CRM conversion(closed /won deals) What you'll do : Architect and develop large-scale, distributed data processing pipelines using technologies like Apache Spark, Apache Beam, and Apache Airflow for orchestration.
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The successful candidate will have experience in managing lists for email and direct mail marketing campaigns for membership sales, experience in prospect development & management, member acquisition & retention, and engagement with members.
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In addition, they are responsible for developing strategic partnerships to increase membership growth and engagement. Communicate with current and potential members via telephone calls (outbound and inbound), direct mail, social media interactions, and email communication.
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Work directly with executive-level clients to validate and regularly update strategic objectives as needed and foster a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanisms.
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Exceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertising. Understanding of enterprise-level IT principles and omni-channel marketing best practices.
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Works directly with executive-level clients to validate and regularly update strategic objectives as needed and fosters a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanisms.
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Work with the programmatic teams- Small Business Support, Community Navigation, and Events and Engagement- to conceptualize and produce engaging digital content across multiple platforms, including social media, email newsletters, and the organization’s blog.
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In this role you will lead all aspects of integrated marketing communications, and you will work closely with stakeholders, brand, marketing, and communications colleagues as well as external partners, to develop strategies for events, content marketing and marketing campaigns for all entities and stakeholders within the ANA Enterprise.
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email engagement jobs in Arlington, VA
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