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Collaborate with cross-functional teams (scrum masters, product owners, researchers, brand, dev, marketing, and business stakeholders) to define and execute design projects that meet high-quality standards and align with the overall brand strategy.
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Strategic Partnerships & Affiliates is looking for a Senior Manager Strategy to play a meaningful role in evolving our business and redefining the travel industry. Our family of travel brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Egencia, trivago, HomeAway, Orbitz, Travelocity, Wotif, lastminute.com.au, ebookers, CheapTickets, Hotwire, Classic Vacations, Expedia Media Solutions, CarRentals.com, Expedia Local Expert, Expedia CruiseShipCenters, SilverRail Technologies, Inc., ALICE and Traveldoo.
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Cultivate relationships with external community partners and internal stakeholders (Public Policy, Communications, Brand, Strategy & Operations, to name a few) to source, inform, build, and scale big ideas.
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In this role, you will provide vision and strategy in support of writing efforts that span brand, product marketing and research amplification programs. Your leadership will motivate a team of writers to deliver the highest quality work with an emphasis on demand generation and integrated marketing campaigns that drive business impact.
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Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, Government and Political Affairs, Regulatory Relations, and Strategy and Engagement.
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Operating independently, the Senior Brand Manager is a highly seasoned position that has demonstrated success in areas of brand strategy, brand management and innovation.
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Brand Equity Management: Leads the brand team in the management of brand equity development and consumer engagement strategies and tactics to achieve consumer and business objectives.
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Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs. Innovation: Leads future growth by identifying new product and line extension opportunities by analyzing consumer trends, determining specific market needs and potential, and building a business case, including driving the launch of initiatives with CPS.
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Senior Product Strategy Lead forMMM (Media mix modelling) Project. Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies.
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You will be responsible for helping to manage public relations, social media, brand marketing, storytelling on the corporate website (Ferrara.com), and will help manage issues nationally and locally that impact, or potentially impact, the current business practices and the future growth and reputation of the company.
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The temporary NAMR Brand Strategy & Activation Senior Manager is responsible for driving strategic integrated marketing programs including events, corporate awards and reputation-building content that is developed and executed for North America.
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We know how to convey brand stories authentically in all arenas across three pillars, strategy, activation, and measurement, to deliver best-in-class ideas, execution and evaluation. Our competitive advantage starts with a sustainable business strategy coupled with a passion to succeed as a team of talented people through our culture, values, principles, and an unwavering attention to detail.
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We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
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Own the strategy and measurable goals for integrated campaigns designed to engage key targets and personas, working collaboratively with teams across brand, corporate communications, growth marketing, and product marketing on the development and delivery of key programs.
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Find Hispanic consumer insights and research resources to build a compelling business case for the target brand. Independently lead internal meetings with senior stakeholders and will be more involved in the strategic planning process to support VP, Client Success in building the category vertical strategy.
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business strategy brand jobs Title: senior manager in Chicago, WI, Us
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