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Provide subject matter expertise in digital media, channel/platform selection, emerging marketing technologies, and data-privacy and regulatory requirements to develop and execute integrated digital marketing strategies in alignment with compliance standards.
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A strong growth marketing professional can see the big picture and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.
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Work closely with our Markets, Channel and Enterprise Products teams to ensure a marketing strategy in support of our larger business strategy and offer. You will be part of the Global Marketing leadership team and report to the Vice President, Marketing.
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This role is responsible for developing and executing comprehensive marketing plans with a focus on enablement/franchise marketing, account-based marketing (ABM), driving stronger in-market engagement, and growing our reseller and channel efforts.
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Oversee global campaign planning and activation for marketing efforts focused on building awareness with the enterprise audience including guidance and direction for activating new assets across marketing channels globally and regionally.
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Define and execute a clear enterprise marketing strategy building from the larger brand platform and rooted in the needs of the organizations PMI serves. Drive growth of reseller and channel partner programs through targeted marketing initiatives.
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Director, Enterprise and Community Marketing. 3+ years of managing Brand or Integrated Marketing and Growth Marketing channels, especially lifecycle marketing. Proven experience in B2B marketing, with a focus on enterprise accounts and ABM.
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As the Director, you will:Develop and execute a modern global integrated marketing strategy across Wilson’s owned channel ecosystem (One-Wilson) to maximize brand impact delivering against traffic, engagement, earned impressions and consumer acquisition KPIs. Proactively lead communications strategy and execution of our brand narratives to support the global map and give strategic guidance and direction to the Integrated Marketing team.
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In conjunction with the Head of Demand Generation:Developing a global multi-channel demand generation strategy for scalable growth, optimizing paid channels and continually exploring new onesBuilding an outbound marketing strategy and ABM framework aligned with sales objectives.
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This role will work in partnership with the global marketing teams, global and regional sales teams and the channel, OEM and OS leaders to execute an aligned and successful Consumer Channel strategy on behalf of Qualcomm and report in to the European marketing function.
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Partner with technical, sales and channel leadership to ensure clear alignment to short- and long-term business strategy. Brand DevelopmentDevelop the brand strategy, ensuring clear and effective positioning and overseeing execution of marketing campaigns by working cross functionallyDetermines messaging, proof points and evidence for key stakeholders (producers, vets, nutritionists, etc.
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On a mission to improve human health, this up-and-coming global supplement company needs an accomplished Director of Performance Marketing with cross-channel experience (both online and offline) to catapult this business into its next phase of growth.
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In line with the firm's content strategy, liaise with senior sales, client-service, and investment professionals to assess client/prospect needs, understand the firm's strategic and competitive advantages, and create compelling marketing content that expresses these advantages to largest reach and impact.
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10+ years of marketing experience and 5+ leading B2B marketing at scale. Develop high-impact enablement tools to enhance engagement with organizations in target markets, leveraging various marketing channels and tactics.
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The Director, Global Marketing Programs will manage the global marketing programs team to drive growth by executing our outbound marketing strategy in support of sales and marketing targets.
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marketing strategy channel global jobs Title: director marketing in Crossville, Tennessee
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