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Provide capital investment decision support; must be comfortable with discounted cash flow analysis yielding Net Present Value (NPV), Internal Rate of Return (IRR), and Return on Investment (ROI) valuation analysis metrics, complex transaction analyses on an independent basis (e.g. acquisitions, JVs.
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Review and optimize industry conference attendance and participation with the goal of improving CPL and overall ROI. Maximize conversion through end-to-end customer journey planning, identifying opportunities to improve ROI throughout the sales funnel.
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The role is pivotal to steering paid search campaigns in alignment with budget stipulations for each client, while synergizing with the SEO division to amplify ROI, catalyze traffic influx, and cultivate customer engagement.
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Prepare business cases and conduct NPV/IRR/ROI analysis to support new investments and/or strategic initiatives. The (Associate) Director of FP&A will report to the CFO, with responsibility for strategic financial planning, budgeting, forecasting, and internal reporting.
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Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI. Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs.
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