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Your ability to wear many hats will be your strongest asset as you navigate a diverse range of responsibilities, including Conversion Rate Optimization (CRO) across our marketing website, managing our Pay Per Click (PPC) agency, supporting our automated signal-based marketing campaigns and collaborating closely with our content marketing agency to improve our SEO strategy.
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The Editorial Director will develop and execute the content strategy to grow the commerce business across our portfolio of brands, including Men’s Journal, Parade, The Street, Powder, and Surfer.
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Develop a comprehensive written content strategy spanning blogs, white papers, and SEO content, ensuring alignment with social media activities. Experience with SEO, content management systems, and email marketing.
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This is a full-time remote role for a Digital Marketing and Content Strategy Specialist. Digital Marketing, Content Strategy, and Content Creation skills. With a focus on open-source content management systems, Vardot empowers international organizations and enterprises such as UNICEF, United Nations, BCG, and Georgetown University to enhance their digital presence and unify content, community, and commerce.
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WHAT YOU’LL DOReporting to our Chief Strategy Officer, you will collaborate with a cross-functional teams across creative, strategy, analytics, SEO, and technical teams, bringing consumer experience insights and content creation best practices and principles to life.
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Knowledge of SEO/SEM/PPC, preferredKnowledge of content management tactics, preferredKnowledge and experience in timeshare/vacation ownership industry, preferredSolid in-platform working knowledge and campaign management experience required across key digital platforms: Google Ads, Microsoft Bing Ads, Google Ads EditorExperience with Demand Side Platforms (e.g., The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.
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This role will take the lead on establishing a strategic approach to SEO as an integrated element of the overarching content strategy Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.
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Content creation, and content audits and optimization : Write and edit SEO-friendly content for our website, optimizing for user experience (UX), including accuracy, readability, search engine optimization and appropriateness for target audience.
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Plan, manage, and execute search engine optimization (SEO) campaigns including campaign setup, strategy development, keyword research, On-page, off-page, backlink building, redirect management, Schema, rich snippet, SERP optimization and content creation.
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Performance and online advertisingUnderstand the operation of AdWords campaigns (SEM) and SEO (creation of content based on Keywords). Community manager tasks: create and implement the social calendar according to the global social strategy, update social content, and customer support.
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Digital Marketing Oversight: Oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media, and digital campaigns, ensuring they align with our brand and business objectives.
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This includes, but is not limited to, website communications and SEO, content creation and social media campaigns, email and direct mail campaigns, PR content and publication strategy, lead generation and client retention strategies, as well as event planning for employee and client engagement.
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Proven experience in digital marketing, with a strong emphasis on SEO, content strategy, and content writing. With a strong emphasis on SEO, content strategy, and content writing, you will help us reach and engage our target audience effectively.
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You will own all parts of the OO websites, including profitability, content strategy, optimization, testing, acquisition strategy, SEO, and technical performance. Own the website strategy, revenue and profitability achievement, roadmap & execution, including conversion optimization, personalization, A/B & multivariate testing, new content, navigational updates, etc.
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Hands-on experience using digital marketing analytics – SEO, Google AnalyticsPrevious experience in digital and social media and email marketing for business promotion, marketing strategy and campaign managementHighly organized and detail-oriented, able to manage multiple projects simultaneously.
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seo content strategy jobs in New York, NY
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