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Works with the Head of Marketing in establishing and implementing annual brand plans that include full range management, collateral development and the implementation and execution of strategic promotional and tactical programs.
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Collaborates closely with the Chief Commercial Officer(CCO) and President, Brand Division to formulate market access and trade strategy; Collaborates cross-functionally with Sales, Marketing, Analytics, Finance and Medical to ensure alignment of strategy and priorities.
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Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
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Experience in campaign management tools including but not limited to Salesforce Marketing Cloud (SFMC), Adobe, Oracle. Work across multiple client teams including brand, patient support, marketing operations, publishing, engagement planning, fulfillment teams, print ops, media, market research, IT, website, medical team, and worldwide conference teams.
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Significant contributor to the global strategy for mature brands portfolio by working closely with global marketing and representing the US on all global cross-functinal brand teams. Interacts internally with team representatives from Finance, Brands, Medical Affairs, HEOR, Commercial Pipeline, Field Sales, Account Management, Analytics, Investor Relations, Value Communication and Contracting Strategy colleagues across all franchises, and all others, including global colleagues/counterparts, on a routine basis.
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Strong understanding of inbound digital marketing strategies such as SEO/key word search, programmatic, email marketing, social media management/advertising, blog posts, video, etc.
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In this role, you will focus on understanding the target audience of our global events & create content, tell stories, & manage multi-channel marketing campaigns to appropriately position our brand & generate event attendees.
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Partner with Marketing, Public Relations/Communications, and Government Affairs to develop content and materials regarding corporate social responsibility mission and progress. Manages initiatives, reports results, and makes recommendations based on risk mitigation, brand building, reputation, community impact, and other factors.
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Minimum of 12 years of experience in trade marketing, RGM, or sales; preferably within the consumer goods industry. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love.
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This role will require internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
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We are looking for a talent to join the EH Global Brand Team based in Summit, USA/Skillman, USA, as Senior Marketing Director Baby, EH. The Senior Marketing Director will lead the global strategy for Johnson’s Baby, and envisions and builds the 3YOP Innovation Pipeline Vision & strategy and plans to realize the extraordinary power of everyday care through the Johnson’s Baby global brand tables with strong outside in focus.
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We are looking for a talent to join the EH Global Brand team based in Skillman/Summit, USA, as Marketing Director Baby, Essential Health Team. The Marketing Director will lead the global strategy for Aveeno Baby, and envisions and builds the 3YOP Innovation Pipeline Vision & strategy and plans to realize the extraordinary power of everyday care through the Aveeno Baby global brand tables with strong outside in focus.
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Do you enjoy a fast paced, multi-faceted work environment where you get to be exposed to different types of professional work like sales, marketing, logistics, customer service, equipment operations, project management, conflict resolution, and communication.
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Close interaction and communication with Speaker Bureau HCPs and key KOLs, as well as communication and alignment across brand team, internal functions, and multi-agency management. The Associate Director will report directly to the Sr. Director, Marketing and have responsibility for key account analytics as well as defining and delivering HCP education objectives and the programs and resources that achieve those educational objectives, ensuring they are aligned with the strategic brand objectives.
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7+ years of progressive brand management/marketing and/or sales/operations experience required. Key internal relationships include Rare Disease brand marketing, market access, commercial insights and analytics, sales, medical/CMR, legal, compliance, and regulatory.
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marketing management brand jobs in Skillman, NJ
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