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Proficiency in web analytics tools ( Google Analytics, Adobe Analytics)Desired CharacteristicsFamiliarity and passion for movies and the entertainment industryBasic understanding of core SEO principles and the relationship between PPC and SEOPassion for analytics and digital marketingAdditional Job RequirementsThis position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
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Strong knowledge of analytics platforms, SEO software (e.g., SEMRush, BrightEdge, Screaming Frog) and paid search platforms (e.g., Google Ads, Bing Ads). At the broadest level, the Senior Manager, SEO and Content Strategy role brings together distinct expertise in Search Engine Optimization (SEO) as well as content strategy to drive brand discovery and optimize the customer journey across omnichannel digital experiences.
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Familiar with web analytics tools, such as Datorama, Looker, Adobe, and Google Analytics. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.
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What We're Looking For - An organized professional with a broad skill set in digital marketing, including PPC, SEM, and advertising on Facebook, Instagram, TikTok and Google. - Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
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Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data.
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Review and provide online content optimization suggestions to content management, considering SEO and Google Analytics. Direct experience with SEO/SEM, and Google Analytics.
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Experience in working with the following: Google Ads (emphasis in Paid Search), Google Display Network, Google Looker Studio, Google Analytics, Facebook, Instagram, YouTube, LinkedIn Ads.
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As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account Executives and Account Managers and build strategies to win over clients within their markets.
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Proficient in Google Analytics, Google Ads, paid social advertising platforms, SEM Rush, and other relevant performance marketing technologies. Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting.
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Certifications in Google Analytics and/or Google Ads, Adobe Analytics (preferred but not required). Engage in Digital Strategy engagements outside of SEO areas, including but not limited to MarTech & AdTech strategies, digital analytics assessments, and broad marketing transformation workstreams.
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Experience using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, email marketing automation software, and SMS marketing platforms.
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Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins.
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3-4 years of digital experience with a history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, SEM, paid social media, display/programmatic, affiliate marketing, conversion optimization, and reporting and analytics.
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2+ years experience with MS Office, Adobe (InDesign, Illustrator, Photoshop), Hootesuite, Bitly Enterprise, Google Analytics, Google AdWords, MailChimp, Facebook Business Manager. Other responsibilities include analysis of sales and statistical data, digital marketing management, administration of the propertys website, as well as traditional and social media and ongoing event planning and public relations.
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KARE-TV is seeking a Multi-Market Digital Sales Manager. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.
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