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The Digital Marketing Director will also be responsible for overseeing Perficient's Digital Marketing Strategy and Paid Media teams, ensuring that they are executing on our commitment of high-quality delivery excellence, developing strong client relationships, and ensuring satisfaction that drives repeat business.
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As our Digital Marketing Director, you'll spearhead our digital marketing efforts, specifically focusing on paid channels, to set ambitious growth targets and devise a comprehensive go-to-market strategy.
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You will work closely with a cross-functional team including media planners, paid media platform specialists (e.g., paid search, paid social, programmatic display), organic social and influencer marketing specialists, SEO, and digital strategists.
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This role requires a "brand champion" who can connect visual identity, strategy, and big picture goals with daily generation of creative projects across all platforms: digital, print, video, audio, OOH, etc.
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Influencer Marketing: Lead our influencer marketing strategy to meet our earned and paid KPIs. Identify and implement influencer initiatives to enhance audience acquisition, retention, and growth.
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The Digital Asset Product Manager will work on product development, management, strategy, and marketing of a range of Fidelity Digital Asset Managment’s (FDAM) crypto and digital asset investment strategies and products.
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Building an innovative digital marketing strategy that builds awareness, captures interest, and converts visitors to purchasers. Representing one of the top small business software brands, you will have the opportunity to build and influence positioning and digital strategy to capture the attention and interest of the modern small business owner.
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Your specialties include Digital Transformation and AI in L&D, e.g., Learning Strategy & Innovation, Design Thinking, VR / AR, Digital Credentials, Simulation. Strong project management skills and knowledge of digital teaming tools e.g., Slack, MS Teams, Trello, Jira, Smartsheet would be a plus.
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Skills and Competencies BA/BS in business, marketing, digital analytics, or a relevant field 2+ years of marketing experience, preferably in the life sciences 2+ years experience with HubSpot CRM and data analytics Solid knowledge of website analytics tools and Google Ads Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
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Manage online advertising campaigns for Meta and Google in collaboration with the digital marketing team. Work in partnership with the strategy marketing team and collaborate with cross-functional teams to conceptualize, produce, and execute content-led programs that build brand and program awareness.
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We are a young and energetic team that is driving digitization of the customer experience, marketing tools and ordering processes globally. Play a key role in global digital transformation program by renewing commercial ordering processes.
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The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social media channels for the organization.
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Own execution of inbound channel strategy in service of the Commercial segment, partnering with Integrated Marketing, Web, Content, and other Global Marketing teams to generate sourced pipeline.
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Serve as the creative leader, project manager, editor, and principal writer for a wide variety of print and digital projects, including annual reports, marketing collateral, newsletters, talking points, presentations, op-eds, stewardship pieces, and more.
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Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, HubSpot, and others. Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Social Media) to ensure synergy between digital marketing efforts and broader company goals.
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online marketing plus digital strategy jobs Company: Wholesome Goods in Boston, MA
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