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Develop, execute, and assess integrated strategic communications programs encompassing editorial content creation, media relations, digital communications, executive communications, publications, brand management, and marketing campaigns, for both internal and external audiences, leveraging various modalities and channels to reach different audiences and leveraging the skills and talents of the OCPA team.
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The Integrated Marketing Strategist will coordinate and execute marketing campaigns. We are looking for a data-driven Integrated Marketing Strategist ready to apply their expertise in marketing planning and execution.
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Reporting to the Chief Marketing Officer (CMO), the Senior Director will join the Marketing and Communications department, composed of 6 talented and passionate professionals who handle all aspects of integrated marketing and communications including content planning and development, website and social media management, community relations, media relations, events, and alumni engagement.
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Our newest team leader will wake up each day thinking about holistic, global site design; user experience; design systems; and integrated marketing campaigns. Serve as a creative lead for ongoing, audience-specific integrated marketing initiatives.
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Across Mass General and Brigham (which includes Brigham and Women’s Faulkner Hospital) sites, the integrated department will occupy approximately 185,000 square feet of office, clinical, and research space, and perform over 300,000 ambulatory and inpatient consultation visits per year.
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Job InformationHumanaAssociate VP, Marketing - Home SegmentinBostonMassachusettsDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being.
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Experience working with critical internal stakeholders/relationships – SCG cross functional partners, Sales Leaders, Market Access, JSA/RWE V&E, Finance, HCC, HCS, Legal, Regulatory, Commercial Excellence, Strategic Business Improvement and brand marketing.
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RequirementsThe experience you bring 5 + years of integrated marketing experience in a healthcare-related sector (BioPharma, BioTech, CRO, Healthcare Agency) is required. Extensive mastery of email marketing and marketing automation tools (Pardot preferred), Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms.
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The Senior Marketing Manager is responsible for overseeing all integrated marketing efforts to include; updating website content, public relations and sales event management, creative for sales materials, social media coordination, and adhering to brand standards for all sales and marketing efforts.
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As part of the US Oncology Marketing team, you will report to Head of Marketing, US Oncology, and partner with Sales, Legal, Integrated Brands, Patients Values & Access, Customer Experience and Insights, Ethics and Compliance, and external partners.
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Execute Account-Based Marketing (ABM) campaigns, demand generation programs, and integrated marketing campaigns to support inside Sales teams, utilizing a variety of tactics including digital, marketing automation, social media and in-person events.
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Designs and executes marketing activities to create and drive traffic to the community, including implementing resident referral and employer outreach programs, using internet marketing tools (Craigslist, Facebook, e-mail, and other websites), and following other community-specific marketing plans, drives, and special programs.
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This is a 12-month contract role for a Digital Designer who will be responsible for creating compelling digital content for multimedia projects and integrated marketing campaigns. This is a 12-month contract role for a Digital Designer who will be responsible for creating compelling digital content for multimedia projects and integrated marketing campaigns.
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The Principal Designer is responsible for all aspects of conceptual graphic design, layout, design production, and general aesthetics for the content of several of the University's most important print and integrated communications, including branding campaigns, annual reports, magazines, brochures, videos, environmental graphics, advertising, etc.
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We offer physician representation at our Board of Directors, integrated coordination with support staff, and full marketing assistance, is an environment where a practice can grow and a physician can excel.
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integrated marketing jobs in Boston, MA
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