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The Digital Marketing Manager plays a leading role in driving the strategy, initiatives, and programs for Edgepark, a division of Cardinal Health. In this highly collaborative role, this Manager will work with other marketing team members to generate creative content and leverage the full capabilities of the digital marketing platforms, and the IT, Product Management, and Customer Operations teams to deliver the right communications at the right time to the right customer.
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What Digital Marketing & eCommerce contributes to Cardinal Health. It is imperative this role takes the lead on delivering growth by optimizing organic traffic channels including onsite content, SEO, landing pages, and communications (email/SMS) as well as owns the marketing automation technologies needed to deliver key communications.
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7+ years of experience in digital marketing, healthcare marketing experience preferred. Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective digital marketing management.
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Digital Marketing & eCommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
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Proficient with Marketing Automation Technologies, ex- HubSpot, Salesforce Marketing Cloud. Collaborate with the Channel Marketing team to optimize campaign success through marketing automation workflows.
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Drive revenue growth with end-to-end management of organic marketing programs in support of new customer acquisition and retention efforts. BS/BA degree, preferably in Marketing and/or equivalent experience preferred.
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Cross-functional collaboration is a must with business intelligence, development, marketing, and commercial teams. Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy.
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Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
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Strong understanding of both promotional and transactional communications and how to be effective in each. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
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Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. Experience with full funnel execution and management of marketing campaigns.
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Cardinal Health is an Equal Opportunity/Affirmative Action employer. Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
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Serve as a people manager and career coach for direct reports. Continually analyze content through all digital channels to ensure resonation with the intended audience. This role is responsible for managing digital awareness, education, and conversion with the goal of driving revenue, user acquisitions, and brand recognition.
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Identifies and remains current on global market trends and stays up to date on digital trends to maintain market competitiveness and achieve sustainable economic success. Understand and implement SEO best practices on all web and landing pages.
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Extremely proficient with data analysis and in quantitative and qualitative customer research, including conducting voice of customer (VOC) research. Previous management of Content Management Systems, and eCommerce systems a plus.
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Optimize traffic, conversion, and ROI based on brand, customer, and product growth strategies. Manages department operations and supervises professional employees, front line supervisors and/or business support staff.
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marketing communications jobs Title: digital marketing manager Company: Cardinal Health in Sulphur, Louisiana
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