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Experience coding, developing, and setting up complex email campaigns with dynamic content and enhanced features within platforms such as Sailthru, Salesforce Marketing Cloud, Movable Ink, or other comparable email/SMS deployment platforms.
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Build and implement marketing campaigns via Salesforce Marketing Cloud and Marketo (Adobe Experience Platform) – activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, and media placement tracking.
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Proficiency in email marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, DealCloud Dispatch) Email Campaign Strategy and Execution: Develop and execute targeted email marketing campaigns aligned with the fund’s business objectives and marketing strategy.
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