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With a focus on enhancing Kellogg’s reputation and boosting enrollment across our prestigious degree programs—including Full-time, Evening & Weekend MBA, Executive MBA, and Master's in Management—the Director will lead a cohesive marketing team responsible for annual market research and developing and executing integrated strategies across advertising, content development, email/CRM, and social media channels.
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The VP of Marketing – Performance Solutions is responsible for supporting the execution of the commercial strategy while providing business intelligence insights through market research to further improve and refine execution.
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A Bachelor’s or Master’s degree in computer science, operations research, statistics, applied mathematics, management information systems, or a related quantitative field or or equivalent work experience such as, economics, engineering and physics.
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Deeply understand target audience behavior using research to assist in the development of transformational and actionable insights, which includes, but is not limited to, qualitative and quantitative research, experience mapping, personas, ethnographies, leveraging secondary information sources, and assisting in the formulation of research objectives and extraction of key findings.
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As a member-driven organization and leading source for industry standards, training, market research and public policy advocacy, IPC supports programs to meet the needs of an estimated $2 trillion global electronics industry.
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Experience in broad range of tactics including sales, digital marketing, social media, direct mail, PR, advertising and market research. Tee Sheet ManagementLoyalty programsBanquet and catering marketing and sales effortsOutings, tournament and event marketing and sales activitiesPublic relations strategies that include press releases, course ranking submissions and VIP events (along with KemperSports PR resources)Advertising and other awareness strategiesDigital Marketing including website, database marketing, SEO, paid search, display advertising, social media and Google Analytics.
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Creatively develop strategic and integrated media programs across the brand portfolio: membership, digital media, event sponsorships/exhibit space, custom media, research; You will creatively develop and sell strategic and integrated B2B media programs across membership, digital media, events, research, and custom content while diligently forecasting and building a robust pipeline with Publisher direction and oversight.
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Drive digital marketing initiatives including website optimization, SEO, SEM, email marketing, social media marketing, and online advertising. Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights that inform strategic decision-making.
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Verticals include: Financial Services, Healthcare & Life Sciences, Manufacturing, Retail & Consumer Goods, Communications Media & Technology, Consumer Business Services, Public Sector, Professional Services, Slack, Mulesoft, Tableau, Marketing Cloud, Specialization Cloud, Enterprise Corporate Sales and.
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Minimum of 5 to 9 years of combined related data, analytics and research experience, media measurement experience and primary research required. Secondary research expertise should include experience conducting and overseeing analysis of social and traditional media, audience analyses, and other components of communications research.
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You have 3-5+ years of relevant marketing experience; Agency or Media experience required; OOH experience a plus. You have a passion for storytelling through the use of data analytics and market research.
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Previous work experience in social media marketing. Conducts research, compiles information, and drafts copy for inclusion into departmental public information materials (i.e. plans, reports, newsletters, presentations.
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Experience with Google Ad Solutions, video advertising (e.g., AI-powered Performance and Video, CTV) and knowledge of competitor landscape across traditional and digital media advertising. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis.
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Research experience in a humanities or social sciences domain in one of the following fields: art history, archaeology, cinema and media studies, history, linguistics, literary studies, musicology, or similar.
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Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations.
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media research jobs in Wilmette, IL
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