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This individual will manage a portfolio of projects and work that will include generating story ideas, writing, editing, social media management, digital marketing, photography, videography, print and digital collateral production, and other work as assigned in support of the director of schools, the school’s senior leadership team, and the communications and marketing team.
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Developing Brand Skills: Craft diverse forms of engaging social media content to captivate enrolled and prospective camp families, showcasing the essence of Kid Explorer Club Corporation.
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Design Creation: Assist in creating various design materials, including but not limited to logos,brochures, flyers, social media graphics, website elements, animation and motion graphics, andother marketing collateral.
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Previous experience in operations leadership and program management (event theme/messaging, speaker support, video, web/social media, mobile apps, live demo, etc.) Additional responsibilities may include: clear understanding of client goals and objectives, event timelines and vendor organization, digital asset management, track session management, speaker/keynote engagements/presentations, expo management and trade show sponsorship fulfillment.
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Lead development of program calendar, social media strategy, creative communications, POS planning, and influencer marketing. Solid understanding of social media platforms, trends, and best practices, with hands-on experience in planning and buying.
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Solid understanding of Search Engine Marketing (SEM) - knowledge of other paid media channels such as Social and Display is a plus. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises.
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Working knowledge of the methods and operations of corporate/large organizations' recruitment marketing strategies for social media channels and present-day trends in social media engagement for large organizations.
$71,428.94Full-timeExpandApply NowActive JobUpdated 16 days ago - UpvoteDownvoteShare Job
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What You’ll DoConcept, pitch, and produce smart, consumer-friendly content for a range of digital marketing assets from blogs and white papers, to landing pages, email, social media, digital display, search, video, press releases, ads, postcards, flyers, and brochures.
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Social Media Expertise: Demonstrated experience managing social media platforms, including Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and X, with a deep understanding of platform-specific best practices.
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Social Media & Content Creation Support: Assist the Digital Marketing Manager with creating localized social media campaigns and managing engagement. You will join a small, scrappy, enthusiastic Field Marketing team where you'll actively generate brand awareness and trial through hands-on, grassroots marketing tactics, tasting events, and community engagement.
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Strategic Channel Expertise:Proficiency in channel strategy planning across diverse media channels (online/offline, traditional, SEM, Programmatic, Paid Social, SEO, and emerging channels), aligning them with brand strategy and messaging.
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Proficiency in Paid Media platforms, including social, search, programmatic and lead gen software that helps drive performance (e.g., Salesforce, HubSpot, Marketo, Unbounce, MS Clarity, 6sense, etc.
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Digital Marketing: Oversee digital marketing efforts, including website management, SEO/SEM, content marketing, social media, email marketing, and online advertising. Campaign Development: Lead the conceptualization, development, and execution of marketing campaigns across various channels, including digital, social media, email, print, and events.
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To help shape future marketing strategies Create and design powerful presentations and marketing collateral for sales support Requirements: BS/BA in marketing, communications or equivalent Minimum 3 years proven experience in a marketing specialist or similar role Experience with HubSpot required Experience in IT or professional services industriesstrongly preferred Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.
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Marketing Channel Ownership: Owns planning, tactical execution and performance across core marketing channels (paid search, email, blog, social media and trade shows) ensuring marketing meets or exceeds target revenue/lead-gen goals.
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